Connect the SQ8 camera to a USB charger. It cannot be a PC, otherwise it will work as an external drive and show you the contents of the SD, it just needs to receive power.
As soon as you connect the camera you will notice the rear led turning on and cycling through different colors, after which it will turn off: at that moment, the recording will have started.
I still haven’t tested the cyclic recording functionality, but this is supposed to record max 5 minutes chunks of video until the memory runs out, after which it deletes the oldest recordings.
BTW, the correct orientation of the camera is so that the flat side opposite to the buttons side is down, position it elsewhere will give you a rotated video.
On a side note, this camera has a really bad space usage; I put a 32gb card in it, and the file size of the 5 minutes video chunks is 400MB! There is virtually no compression on the video, and the maximum recording time before the oldest files are deleted is less than 6 hours.
90mbs per minute is a really bad stat, in comparison a naruto episode should be 2.4GB if it had the same time/size ratio, it is instead one tenth of that…